april 14th–15th, 2026 | Radisson Blu Hotel, Stansted Airport
2-Day Business Icons Experience: spend time with dragons den stars - February 27th–28th, 2026 | BBE Headquarters, chelmsford, Essex
april 14th–15th, 2026 | Radisson Blu Hotel, Stansted
How serious business owners scale with structure and certainty.
No guesswork. No bottlenecks.
No reactive decisions.
Join Jo Malone CBE and Sarah Willingham at Business Icons
learn the frameworks behind multi-million-pound businesses so your business can grow and scale without relying on you.
One Elite Business Experience. Two Days of Direct Access to High-Level Thinking That Will
featuring Jo Malone CBE - exclusive 2 day experience - proven growth frameworks
meet JO MALONE CBE & sarah willingham
Exclusive 2-Day Experience
get Proven Growth frameworks
'Business Icons exceeded every expectation'
'Business Icons was phenomenal -
You won't regret this experience'
'Excellent 2-day business growth experience suitable for businesses at all stages'
I’ve just completed the 2‑day Business Icons event, and it exceeded every expectation, whether you’re analytical, people focused, fun loving, or someone who thrives on data and structure, this experience genuinely speaks to all types of business minds.
Did the business icons and it was phenomenal - brilliant energy in the room and such a pleasure to meet two of the best dragons - You won’t regret this experience !!
Excellent 2 day business growth experience suitable for businesses at all stages I.e. start up, growth or scale. Live interview, Q&A and professional photo op with 2 celebrity entrepreneurs is the highlight headliner. Informal networking opportunities with other business owners during the season breaks.
How serious business owners scale with structure and certainty.
No guesswork.
No bottlenecks.
No reactive decisions.
Join Jo Malone CBE and Sarah Willingham at Business Icons.
Learn the frameworks behind multi-million-pound businesses so your business can grow and scale without relying on you.
Inside Business Icons you'll get the exact frameworks, thinking, and growth strategies used by leaders who’ve built multi-million-pound companies - and apply them to your business so it can scale without relying on you.
Not for Everyone.
Just For Serious Business Owners.
This room is for founders who know their business should be moving faster than it is.
You’re Growing… but something in the business still feels blocked.
You know you need better systems, frameworks, and ways of running things that would unlock the next level.
You want to hear from people who’ve actually built real businesses at scale.
Not theories. Not opinions. What actually works.
You want to step back and properly look at the business.
See what’s slowing it down… and what needs fixing.
You’re done guessing.
You want proven frameworks, systems, and thinking you can apply straight away.
If that sounds like you, Business Icons was built for this stage of business.
Limited Seats Available — Expected to Sell Out Early
'Business Icons exceeded every expectation'
I’ve just completed the 2‑day Business Icons event, and it exceeded every expectation, whether you’re analytical, people focused, fun loving, or someone who thrives on data and structure, this experience genuinely speaks to all types of business minds.
'Business Icons was phenomenal - You won't regret this'
Did the business icons and it was phenomenal - brilliant energy in the room and such a pleasure to meet two of the best dragons - You won’t regret this experience !!
'Excellent 2-day business growth experience suitable for businesses at all stages'
Excellent 2 day business growth experience suitable for businesses at all stages I.e. start up, growth or scale. Live interview, Q&A and professional photo op with 2 celebrity entrepreneurs is the highlight headliner. Informal networking opportunities with other business owners during the season breaks.
Not for Everyone.
Just For Serious Business Owners.
This room is for founders who know their business should be moving faster than it is.
You’re Growing… but something in the business still feels blocked.
You know you need better systems, frameworks, and ways of running things that would unlock the next level.
You want to hear from people who’ve actually built real businesses at scale.
Not theories. Not opinions. What actually works.
You want to step back and properly look at the business.
See what’s slowing it down… and what needs fixing.
You’re done guessing.
You want proven frameworks, systems, and thinking you can apply straight away.
If that sounds like you, Business Icons was built for this stage of business.
Limited Seats Available
How Serious Founders Unlock The Next Stage Of Their Business
Not theory. Not motivation. Just what actually works.
#1 Live and Unfiltered.
Over two days, you’ll be in the room with Adam Stott, Sarah Willingham and Jo Malone CBE hearing the conversations founders normally have behind closed doors.
What they changed when their business stopped moving as fast as it should
The tools they use to keep their businesses performing
The mistakes they fixed while building multi-million-pound companies
#2 COMMUNICATIONS: Get Your Message heard
Not everyone hears the same message the same way.
What motivates one person can completely miss another.
Inside Business Icons you’ll see how serious founders adapt how they communicate so the message lands every time.
How different communication styles impact your customers' decision-making
What actually motivates different types of people to make a purchase
The leadership behaviours that drive (or block) team performance
#3 BRANDING: why some businesses are trusted instantly
While some businesses attract trust and premium clients easily, others constantly fight for it.
Inside Business Icons you'll see how strong brands are built — and why they make growth easier.
How some businesses are trusted instantly — while others have to prove themselves every time
How to charge more without constant price pressure
What makes some brands feel like the obvious choice
#4 LEAD GEN: ads and funnels
Most businesses don’t have a lead problem; they have a consistency problem. At Business Icons you’ll see how serious businesses build simple systems that bring enquiries in week after week.
How to generate enquiries consistently - without relying on luck or guesswork
What a simple system for attracting and converting clients looks like
The mistakes that quietly kill most marketing funnels
#5 upgrade: the ai advantage
AI is already changing how businesses operate, some founders are using it to move faster and work smarter whilst others are still figuring out where it actually fits.
You'll discover:
Where AI is already saving serious time inside real businesses
How founders are using it to move faster and get more done
Practical AI use inside businesses that scale
#6 OPerationS: RUNNING A BUSINESS THAT SCALES
As businesses grow, things can start to feel messy - more people, more moving parts, more decisions landing on the founder.
Inside Business Icons you’ll see how serious businesses build structure so growth doesn’t create chaos.
How growing businesses stop everything relying on the founder
Where automation actually saves time - and where it doesn’t
The numbers serious businesses track as they scale
IF YOUR BUSINESS SHOULD BE MOVING FASTER THAN IT IS…
See what serious founders do differently when growth slows down - and how they get things moving again.
jo malone CBE
global brand founder
Yes that's right! the one and only Jo Malone - the entrepreneur behind Jo Malone London, the globally recognised fragrance brand, is featuring at Business Icons!
Jo will share how she started her company from her kitchen table and the strategy she used to scale it into an iconic globally recognised brand.
sarah willingham
Entrepreneur & Dragons' Den Investor
Sarah Willingham is a multi-business founder, investor, and operator, she appeared on Raymond Blancs "The Restaurant" as an Investor and was a Dragon on Dragons' Den for two seasons.
Sarah is the Founder and CEO of Nightcap PLC and with decades of experience building and scaling hospitality, retail, and service-based brands.
adam stott
7-figure founder & business growth expert
Adam Stott, a self-made millionaire, built a multi-million-pound empire starting from his mums bedroom, and has helped thousands of entrepreneurs scale from five to eight figures.
As the founder of Big Business Entrepreneurs, with £150 million+ in sales and a bestselling book, Adam knows exactly what it takes to win in business.
supported by world class coaches and business experts
general ticket
£97 +Vat
Everything you need to experience Business Icons across two full days, live, in person, and focused on real business growth.
Full 2-Day Access to Business Icons:
led by Adam Stott, with live sessions from global brand builders and Dragons’ Den investors.
Live Main Stage Sessions with Jo Malone, Sarah Willingham & Adam Stott:
Get the frameworks, thinking, and strategy behind ultra-successful brand building.
Exposure to High-Level Business Thinking:
Across the two days, we'll cover communication, branding, growth strategy, operations, and AI that grows and scales successful businesses.
In-Room Networking with Ambitious Business Owners:
Connect with business owners, operators, and leaders who are serious about growth.
VIP Ticket
VIP eXPERIENCE
£497 +Vat
EVERYTHING in General Ticket, plus:
Complimentary Access to the 3-Day Business Growth Secrets In-Person Training
(BBE HQ, Chelmsford).
Exclusive front-section VIP seating:
Sit near the stage and engage even more with our speakers and coaches.
Early Entry:
VIPS will enter the room before everyone else. Get more time to settle, drink your coffee and make yourself comfortable.
VIP Lunch:
Enjoy a VIP lunch with some of the speakers and our coaching team and forge stronger relationships with other VIPs.
Professional Photography:
All VIPs will have professional pictures taken with the Headline speakers. Use them to elevate your brand.
Meet and Greet:
VIPs will get up close and personal with the Headline speakers.
Why I Created Business Icons
Why I Created Business Icons
After working with thousands of business owners over the past decade, I noticed something.
Most businesses don’t stall because the founder isn’t working hard enough.
They stall because the business still relies too much on them.
Everything runs through the founder.
Decisions. Clients. Problems.
At some point that stops the business moving forward.
That’s why I created Business Icons.
A room where serious founders can step back from the day-to-day and hear directly from entrepreneurs who’ve already built multi-million-pound businesses, what worked, what didn’t.
And what actually helped them scale.
Not another conference or motivational event.
Just two focused days of real conversations and discovery from people who’ve already done it.
If you’re serious about growing your business, this room was built for you.
I look forward to seeing you in the room.
Adam Stott
Founder, Big Business Entrepreneurs.
(Seats Are Extremely Limited — Do Not Wait to Reserve)
Here’s what your Ticket Includes
Your Business Icons ticket gives you access to a focused, in-person experience designed to expose you to high-level thinking, real decision-making, and the kind of perspective that’s hard to get outside the right room.
Your Ticket includes:
Full 2-Day Access to Business Icons 2026 Two immersive days designed around insight, discussion, and real-world perspective - led by Adam Stott, you'll spend time with Dragons’ Den investors, high level business owners and our Coaching team.
Live Dragons’ Den Icons Hear directly from Piers Linney MBE and Sarah Willingham during live, in-room sessions.
You’ll gain insight into how they evaluate businesses, make decisions, and spot growth opportunities - with the chance to ask questions during Q&A.
Professional Photography With The Dragons VIP ticket holders will have the opportunity to receive professional photographs with Piers Linney and Sarah Willingham - a premium bonus that supports your personal brand and credibility.
Exposure to High-Level Business Thinking Across the two days, you’ll be exposed to perspectives covering communication, brand positioning, growth strategy, operations, and AI — shared through real examples and honest conversations.
In-Room Networking With Ambitious Entrepreneurs Connect with business owners, operators, and leaders who are serious about growth.
Many attendees form long-term relationships, partnerships, and opportunities simply by being in the room.
your investment : £97
your investment :
£97
Two full days
Spend time with Dragons’ Den Stars
Live sessions, Q&A, and discussion
Limited in-person seating
Very limited seating, this is an exclusive in-person business experience.
What people Say About the Business Icons Experience
hear from our recent speakers, dragons den stars sara davies and sarah willingham
Very well structured event supporting specific areas on business growth, and good pricing too, not mentioning very professional and informative service, strongly recommend!
Incredible, inspirational, informative with people who have walked the walk and guest coaches / speakers that bring another level.
Meeting the dragons was an absolute highlight but also having Steve MC and take a few sessions over the two days, made them really enjoyable! Also loved Anna’s session! Thank you
business owners grow and scale with our training
Across every event and coaching programme we run, entrepreneurs consistently achieve breakthroughs in sales, strategy, clarity, and confidence.
the next step is yours.
For two days, you’ll step back from the day-to-day and look properly at what’s really happening inside your business.
What’s working.
What isn’t.
And what needs to change next.
You’ll leave with:
A clearer view of what’s slowing growth down
The changes serious founders make when things stall
Practical ideas you can apply immediately
A stronger way of running your business
If your business should be further ahead than it is… this room will show you why.
Copyright big Business entrepreneurs 2026 | Terms & Conditions
Copyright big Business entrepreneurs 2026 | Terms & Conditions