* LAST FEW SEATS REMAINING *
LAST FEW SEATS REMAINING
april 14th–15th, 2026 | Radisson Blu Hotel, Stansted Airport
2-Day Business Icons Experience: spend time with dragons den stars - February 27th–28th, 2026 | BBE Headquarters, chelmsford, Essex
april 14th–15th, 2026 | Radisson Blu Hotel, Stansted
Sharpen Your Strategy.
Strengthen Your Decisions.
Scale Smarter in 2026
One Elite Business Experience. Two Days of Direct Access to High-Level Thinking That Will
featuring Jo Malone CBE - exclusive 2 day experience - proven growth frameworks
meet JO MALONE CBE & sarah willingham
Exclusive 2-Day Experience
get Proven Growth frameworks
Join business owners from across the region for two focused days of live business growth, practical thinking and proven frameworks from those who have built and scaled successful brands
'Business Icons exceeded every expectation'
'Business Icons was phenomenal - You won't regret this experience'
'Excellent 2-day business growth experience suitable for businesses at all stages'
I’ve just completed the 2‑day Business Icons event, and it exceeded every expectation, whether you’re analytical, people focused, fun loving, or someone who thrives on data and structure, this experience genuinely speaks to all types of business minds.
Did the business icons and it was phenomenal - brilliant energy in the room and such a pleasure to meet two of the best dragons - You won’t regret this experience !!
Excellent 2 day business growth experience suitable for businesses at all stages I.e. start up, growth or scale. Live interview, Q&A and professional photo op with 2 celebrity entrepreneurs is the highlight headliner. Informal networking opportunities with other business owners during the season breaks.
Sharpen Your Strategy.
Strengthen Your Decisions.
Scale Smarter in 2026
Join business owners from across the region for two focused days of live business growth, practical thinking and proven frameworks from those who have built and scaled successful brands
This isn’t about motivation or success stories.
It’s about understanding how experienced business owners think, decide, and act when real money and real stakes are involved.
Not for Everyone. Built for Serious Business Owners.
It’s for business owners who want sharper strategy, clearer thinking, and practical insight they can apply immediately.
You’re Growing… but know sharper thinking would help you grow faster
You’ve made progress, but you’re aware that the quality of decisions matters more than doing more.
You value insight from people who’ve actually built at scale
You don’t need more opinions. You want perspective from operators who’ve been where you’re aiming to go.
You want to step back from day-to-day noise and look at your business properly
Not to overhaul everything but to see more clearly what to prioritise, improve, or stop.
You’re serious about raising your standards going into 2026
You’re not chasing hype. You want to learn how high-level business owners think when it counts.
If this sounds like you, Business Icons 2026 was designed exactly for you.
Limited Seats Available — Expected to Sell Out Early
'Business Icons exceeded every expectation'
I’ve just completed the 2‑day Business Icons event, and it exceeded every expectation, whether you’re analytical, people focused, fun loving, or someone who thrives on data and structure, this experience genuinely speaks to all types of business minds.
'Business Icons was phenomenal - You won't regret this'
Did the business icons and it was phenomenal - brilliant energy in the room and such a pleasure to meet two of the best dragons - You won’t regret this experience !!
'Excellent 2-day business growth experience suitable for businesses at all stages'
Excellent 2 day business growth experience suitable for businesses at all stages I.e. start up, growth or scale. Live interview, Q&A and professional photo op with 2 celebrity entrepreneurs is the highlight headliner. Informal networking opportunities with other business owners during the season breaks.
Not for Everyone. Built for Serious Business Owners.
It’s for business owners who want sharper strategy, clearer thinking, and practical insight they can apply immediately.
You’re Growing… but know sharper sharper strategy would accelerate your results.
You value learning from entrepreneurs who’ve built and scaled real businesses.
You want to step back from day-to-day noise and look at your business properly.
You care about long-term positioning, not short-term noise.
You’re serious about improving how you lead, decide, and grow in 2026.
If this sounds like you, Business Icons 2026 was designed exactly for you.
Why I Created Business Icons
After working with thousands of business owners over the past decade, I noticed a pattern.
Growth rarely stalls because of effort. It stalls because of environment, standards, and the quality of decisions being made.
I created Business Icons to build a room where serious business owners could step back, hear directly from proven entrepreneurs, and think more clearly about how they run their companies.
Not another conference. Not another motivational event.
But two focused days of real conversations, practical insight, and higher standards.
If you value honest insight and meaningful growth, this event was built for you.
I look forward to seeing you in the room.
Adam Stott
Founder, Big Business Entrepreneurs.
(Seats Are Extremely Limited — Do Not Wait to Reserve)
Why I Created Business Icons And Why 2026 Must Be Your Breakthrough Year
After working with thousands of business owners over the past decade, I noticed a pattern.
Growth rarely stalls because of effort. It stalls because of environment, standards, and the quality of decisions being made.
I created Business Icons to build a room where serious business owners could step back, hear directly from proven entrepreneurs, and think more clearly about how they run their companies.
Not another conference. Not another motivational event.
But two focused days of real conversations, practical insight, and higher standards.
If you value honest insight and meaningful growth, this event was built for you.
Adam Stott
Founder, Big Business Entrepreneurs.
Seats Are Extremely Limited — Do Not Wait
Over two in-person days, you’ll hear directly from Adam Stott, Jo Malone CBE, and Dragons’ Den investor Sarah Willingham through structured interviews, live Q&A, and open discussions focused on real business decisions.
Live, Unfiltered Insight Sessions
Over two in-person days, you’ll be in the room with Adam Stott, Sarah Willingham and Jo Malone CBE - gaining perspective on the decisions, standards, and thinking patterns behind high-performing businesses.
You’ll experience:
Live Q&A - ask the questions you actually want answered
Honest business insight - no scripts, no soundbites
How they make decisions under pressure
What they look for when assessing businesses and opportunities
Behind-the-scenes perspectives you won’t hear on podcasts or TV
how to Communicate with Influence That Moves People
The leadership standards that shape decisions, strengthen alignment, and drive consistent business performance at scale.
Before you can scale a business, you need to understand how communication shapes decisions with clients, teams, and partners.
You'll gain perspective on:
How different communication styles impact decision-making
What actually motivates different types of people
The leadership behaviours that drive (or block) team performance
Where misalignment creates friction inside growing businesses
These insights help you recognise where communication is helping you move forward and where it may be quietly holding you back.
how to create Iconic Brand & Market Positioning
The thinking behind brands that command attention, build trust, and support long-term premium pricing power.
Brand is power but most entrepreneurs never fully understand how it influences perception, pricing, and choice.
You’ll master:
What makes certain brands instantly recognisable - and why
How businesses stand out in crowded markets without shouting louder
How positioning influences trust and buying decisions
How experienced entrepreneurs use brand to justify premium pricing
These insights help you see where your brand is working in your favour and where it may be limiting growth without you realising it.
Ads & Funnels: discover How Growth Is Actually Engineered
A practical look at the systems, strategy, and decision-making behind scalable, predictable business growth.
Ads and funnels sit at the centre of modern business growth - but most entrepreneurs never get a clear view of why theirs work (or don’t).
You’ll learn:
The types of funnel structures currently being used successfully
How simple, scalable ad campaigns are designed
The most common reasons funnels fail and what typically fixes them
How businesses create more consistent lead flow without relying on luck
These insights help you understand where your current approach may be breaking down and what to look at next.
The 3 Stages of Business Growth and why they are critical to you business
Understanding what your business truly needs at each stage of growth and what often holds it back.
Most business owners aren’t stuck, they’re simply applying the wrong strategies for the stage they’re in.
You’ll gain perspective on:
The common stages businesses move through as they grow
Why strategies that work in one stage often fail in another
Where many entrepreneurs waste time by focusing on the wrong priorities
How to recognise what your business actually needs next
These insights help you make sense of where you are and why certain approaches may not have been working as expected.
the AI advantage and how to use it to grow your business
Where AI creates real leverage in marketing, operations, and decision-making inside growing businesses.
AI is becoming one of the biggest competitive advantages in modern business but most entrepreneurs are still unsure how to apply it meaningfully.
You'll learn:
Where AI is having the biggest impact inside real businesses
How entrepreneurs are using AI to improve speed, clarity, and efficiency
What practical AI application looks like beyond the hype
A live AI demonstration available only at Business Icons
These insights help you understand how AI fits into a serious growth strategy and where it can create leverage when used correctly.
how to top 1% build Operations & Infrastructure
The systems, structure, and operational clarity behind scalable, sustainable business growth.
Every fast-growing business relies on strong operational foundations - even when they aren’t immediately visible.
You'll learn:
How growing businesses centralise operations to reduce friction
Where automation creates leverage and where it doesn’t
Which metrics actually matter as complexity increases
Why lack of structure often leads to overwhelm and stalled growth
This is the operational backbone behind building a Business Icon.
Over two in-person days, you’ll hear directly from Adam Stott, Jo Malone CBE, and Dragons’ Den investor Sarah Willingham through structured interviews, live Q&A, and open discussions focused on real business decisions.
jo malone CBE
global brand founder
Jo Malone CBE is the British entrepreneur behind the globally recognised fragrance brand she started from her kitchen table. She later founded Jo Loves, continuing her work in brand creation and innovation.
At Business Icons, Jo will share insight into building iconic brands and navigating growth with resilience and clarity.
Live, Unfiltered Insight Sessions
Over two in-person days, you’ll be in the room with Adam Stott, Jo Malone CBE and Sarah Willingham - gaining perspective on the decisions, standards, and thinking patterns behind high-performing businesses.
You’ll experience:
Live Q&A - ask the questions you actually want answered
Honest business insight - no scripts, no soundbites
How they make decisions under pressure
What they look for when assessing businesses and opportunities
Behind-the-scenes perspectives you won’t hear on podcasts or TV
How to Communicate with Influence That Moves People
Before you can scale a business, you need to understand how communication shapes decisions with clients, teams, and partners.
You'll discover:
How different communication styles impact decision-making
What actually motivates different types of people
The leadership behaviours that drive (or block) team performance
Where misalignment creates friction inside growing businesses
These insights help you recognise where communication is helping you move forward and where it may be quietly holding you back.
Iconic Brand & Market Positioning
Brand is power but most entrepreneurs never fully understand how it influences perception, pricing, and choice.
You’ll master:
What makes certain brands instantly recognisable and why
How businesses stand out in crowded markets without shouting louder
How positioning influences trust and buying decisions
How experienced entrepreneurs use brand to justify premium pricing
These insights help you see where your brand is working in your favour and where it may be limiting growth without you realising it.
Ads & Funnels: How Growth Is Actually Engineered
Ads and funnels sit at the centre of modern business growth - but most entrepreneurs never get a clear view of why theirs work (or don’t).
You’ll learn:
The types of funnel structures currently being used successfully
How simple, scalable ad campaigns are designed
The most common reasons funnels fail and what typically fixes them
How businesses create more consistent lead flow without relying on luck
These insights help you understand where your current approach may be breaking down and what to look at next.
The 3 Stages of Business Growth
Most business owners aren’t stuck, they’re simply applying the wrong strategies for the stage they’re in.
You’ll gain perspective on:
The common stages businesses move through as they grow
Why strategies that work in one stage often fail in another
Where many entrepreneurs waste time by focusing on the wrong priorities
How to recognise what your business actually needs next
These insights help you make sense of where you are and why certain approaches may not have been working as expected.
the AI advantage
AI is becoming one of the biggest competitive advantages in modern business but most entrepreneurs are still unsure how to apply it meaningfully.
You'll learn:
Where AI is having the biggest impact inside real businesses
How entrepreneurs are using AI to improve speed, clarity, and efficiency
What practical AI application looks like beyond the hype
A live AI demonstration available only at Business Icons
These insights help you understand how AI fits into a serious growth strategy and where it can create leverage when used correctly.
Business Operations & Infrastructure
Every fast-growing business relies on strong operational foundations - even when they aren’t immediately visible.
You'll learn:
How growing businesses centralise operations to reduce friction
Where automation creates leverage and where it doesn’t
Which metrics actually matter as complexity increases
Why lack of structure often leads to overwhelm and stalled growth
This is the operational backbone behind building a Business Icon.
jo malone CBE
global brand founder
Jo Malone CBE is the British entrepreneur behind the globally recognised fragrance brand that she started from her kitchen. She later founded Jo Loves, continuing her work in brand creation and innovation.
At Business Icons, Jo will share insight into building iconic brands and navigating growth with resilience and clarity.
sarah willingham
Entrepreneur & Dragons Den Investor
Sarah Willingham is a multi-business founder, investor, and operator, she appeared on Raymond Blancs 'The Restaurant' as an Investor and was a Dragon on Dragons' Den for two seasons.
Sarah is the Founder and CEO of Nightcap PLC and has with decades of experience building and scaling hospitality, retail, and service-based brands.
Adam Stott
7-figure founder & business growth strategist
Success isn’t luck, it’s strategy, mindset, and action.
Adam Stott, a self-made millionaire, built a multi-million-pound empire from the ground up
and has helped thousands of entrepreneurs scale from five to eight figures.
As the founder of Big Business Entrepreneurs, with £150 million+ in sales and a bestselling book, Adam knows exactly what it takes to win in business.
Two full days of live insight from Jo Malone CBE and Dragons’ Den investor Sarah Willingham.
GENERAL TICKET
£97 + Vat
Everything you need to experience Business Icons across two full days, live, in person, and focused on real business growth.
Full 2-Day Access to Business Icons:
led by Adam Stott, with live sessions from global brand builders and Dragons’ Den investors.
Live Main Stage Sessions with Jo Malone CBE, Sarah Willingham & Adam Stott
You’ll gain insight into how they evaluate businesses, make decisions, and spot growth opportunities with the chance to ask questions during Q&A.
Exposure to High-Level Business Thinking:
Across the two days, you’ll be exposed to perspectives covering communication, brand positioning, growth strategy, operations, and AI shared through real examples.
In-Room Networking with Ambitious Business Owners:
Connect with business owners, operators, and leaders who are serious about growth.
VIP experience
VIP experience
VIP TICKET
£497 + Vat
EVERYTHING in General ticket, plus:
Complimentary Access to the 3-Day Business Growth Secrets In-Person Training
(BBE HQ, Chelmsford).
Exclusive front-section VIP seating:
Sit near the stage and engage even more with our speakers and coaches.
Early Entry
VIPS will enter the room before everyone else. Get more time to settle, drink your coffee and make yourself comfortable.
VIP Lunch
Enjoy a VIP with lunch with some of the speakers and our coaching team and forge stronger relationships with other VIPs.
Professional Photography
All VIPs will have professional pictures taken of them with the Headline speakers. Use them to elevate your brand.
Meet and Greet
VIPs will get up close and personal with the Headline speakers.
adam stott
7-figure founder & business growth strategist
Success isn’t luck, it’s strategy, mindset, and action.
Adam Stott, a self-made millionaire, built a multi-million-pound empire from the ground up
and has helped thousands of entrepreneurs scale from five to eight figures.
As the founder of Big Business Entrepreneurs, with £150 million+ in sales and a bestselling book, Adam knows exactly what it takes to win in business.
At Business Icons, he’s delivering the blueprint for rapid growth, powerful sales, and unstoppable branding.
Stop struggling. Start scaling. Secure your ticket now.
7-figure founders and world class speakers and coaches joining jo malone CBE, sarah willingham and adam stott at business icons
coach jim
'the living legend'
“The key to success is understanding people their psychology, their motivations, and their potential.”
Coach Jim Francis has helped entrepreneurs, CEOs, and politicians worldwide, working alongside icons like Tony Robbins, Les Brown, and Brian Tracy. He doesn’t just teach success he’s lived it, scaling a business to $108 million in four years.
Jim will show you how to:
- Master the psychology of influence and leadership.
- Unlock what truly drives success in business and sales.
- Use behavioural science to create wealth and opportunity.
business psychology | wealth strategy | speaker coaching
coach anna
'the mental fitness coach'
"The key to success? Make smarter decisions about people, about business, and about yourself."
Success shouldn’t come at the cost of well-being.
After 20 years in global leadership at L’Oréal, burnout forced Coach Anna to re-evaluate everything. Instead of slowing down, she built a mission to help entrepreneurs achieve success without overwhelm or exhaustion.
Now a BBE standout speaker, Anna shares mental fitness and growth mindset strategies to help business owners think bigger, work smarter, and lead with confidence.
mental fitness | growth mindset | high performance
Two full days of live insight from Jo Malone CBE and Dragons’ Den investor Sarah Willingham.
GENERAL TICKET
£97 +Vat
Everything you need to experience Business Icons across two full days, live, in person, and focused on real business growth.
Full 2-Day Access to Business Icons:
led by Adam Stott, with live sessions from global brand builders and Dragons’ Den investors.
Live Main Stage Sessions with Jo Malone CBE, Sarah Willingham & Adam Stott:
You’ll gain insight into how they evaluate businesses, make decisions, and spot growth opportunities with the chance to ask questions during Q&A.
Exposure to High-Level Business Thinking:
Across the two days, you’ll be exposed to perspectives covering communication, brand positioning, growth strategy, operations, and AI shared through real examples.
In-Room Networking with Ambitious Business Owners:
Connect with business owners, operators, and leaders who are serious about growth.
VIP Ticket
VIP eXPERIENCE
£497 +Vat
EVERYTHING in General Ticket, plus:
Complimentary Access to the 3-Day Business Growth Secrets In-Person Training
(BBE HQ, Chelmsford).
Exclusive front-section VIP seating:
Sit near the stage and engage even more with our speakers and coaches.
Early Entry:
VIPS will enter the room before everyone else. Get more time to settle, drink your coffee and make yourself comfortable.
VIP Lunch:
Enjoy a VIP with lunch with some of the speakers and our coaching team and forge stronger relationships with other VIPs.
Professional Photography:
All VIPs will have professional pictures taken of them with the Headline speakers. Use them to elevate your brand.
Meet and Greet:
VIPs will get up close and personal with the Headline speakers.
Here’s what your Ticket Includes
Your Business Icons ticket gives you access to a focused, in-person experience designed to expose you to high-level thinking, real decision-making, and the kind of perspective that’s hard to get outside the right room.
Your Ticket includes:
Full 2-Day Access to Business Icons 2026 Two immersive days designed around insight, discussion, and real-world perspective - led by Adam Stott, you'll spend time with Dragons’ Den investors, high level business owners and our Coaching team.
Live Dragons’ Den Icons Hear directly from Piers Linney MBE and Sarah Willingham during live, in-room sessions.
You’ll gain insight into how they evaluate businesses, make decisions, and spot growth opportunities - with the chance to ask questions during Q&A.
Professional Photography With The Dragons VIP ticket holders will have the opportunity to receive professional photographs with Piers Linney and Sarah Willingham - a premium bonus that supports your personal brand and credibility.
Exposure to High-Level Business Thinking Across the two days, you’ll be exposed to perspectives covering communication, brand positioning, growth strategy, operations, and AI — shared through real examples and honest conversations.
In-Room Networking With Ambitious Entrepreneurs Connect with business owners, operators, and leaders who are serious about growth.
Many attendees form long-term relationships, partnerships, and opportunities simply by being in the room.
your investment : £97
your investment :
£97
Two full days
Spend time with Dragons’ Den Stars
Live sessions, Q&A, and discussion
Limited in-person seating
Very limited seating, this is an exclusive in-person business experience.
What Attendees Say About the Business Icons Experience
Business Icons is designed to be experienced in the room.
Here’s what past attendees have shared about the insight, energy, and value they took away from the event. These are verified reviews from business owners who chose to invest their time and were glad they did.
hear from our recent guest speakers, dragons den investors sara davies and sarah willingham
Very well structured event supporting specific areas on business growth, and good pricing too, not mentioning very professional and informative service, strongly recommend!
Incredible, inspirational, informative with people who have walked the walk and guest coaches / speakers that bring another level.
Meeting the dragons was an absolute highlight but also having Steve MC and take a few sessions over the two days, made them really enjoyable! Also loved Anna’s session! Thank you
business owners win with our training
Across every event and coaching programme we run, entrepreneurs consistently achieve breakthroughs in sales, strategy, clarity, and confidence.
James & Lorraine
Milestone: £1m Revenue
Su & Pete
Milestone: £300k Revenue
Lorraine
Milestone: £600k Revenue
Jo & Sanjay
Milestone: £250k Revenue
Kam
Milestone: £10m Revenue
Anna
Milestone: £250k Revenue
STILL NOT SURE?
Frequently Asked Questions
Who is Business Icons designed for?
Business Icons is designed for business owners and entrepreneurs who are serious about growth and value learning directly from experienced operators.
It’s best suited to those who already have a business in motion and want better clarity, perspective, and decision-making as they move forward.
What will I experience during the 2-day event?
Over two days, you’ll hear directly from global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and Adam Stott through live sessions and open Q&A.
The focus is on insight, real-world perspective, and understanding how high-level operators think about growth, brand, leadership, and decision-making.
Will I get to meet the speakers in person?
Yes. Business Icons is a live, in-person experience.
You’ll hear directly from Jo Malone CBE and Dragons’ Den investor Sarah Willingham during live sessions, with opportunities for audience Q&A. VIP ticket holders will also receive professional photographs with the speakers.
Will This Event Actually Help My Business Grow?
Business Icons isn’t about quick fixes or guarantees.
What it offers is exposure to high-level thinking, honest insight, and perspectives that help you make better decisions as a business owner - which many attendees find valuable long after the event ends.
Is this event suitable If I am new to business?
If you’re at the very early idea stage, this may feel advanced.
Business Icons is designed for those who already have a business or are actively building one and want clarity, direction, and exposure to how experienced entrepreneurs think.
STILL NOT SURE?
Frequently Asked Questions
Who is Business Icons designed for?
Business Icons is designed for business owners and entrepreneurs who are serious about growth and value learning directly from experienced operators.
It’s best suited to those who already have a business in motion and want better clarity, perspective, and decision-making as they move forward.
What Will I Learn During The 2-Day Event?
Across two days, you’ll hear directly from experienced entrepreneurs and Dragons’ Den investors through live sessions, discussions, and Q&A.
The focus is on insight, real-world perspective, and understanding how high-level operators think about growth, brand, leadership, and decision-making.
Will I get to meet the speakers in person?
Yes. Business Icons is a live, in-person experience.
You’ll hear directly from Jo Malone CBE and Dragons’ Den investor Sarah Willingham during live sessions, with opportunities for audience Q&A. VIP ticket holders will also receive professional photographs with the speakers.
Will This Event Actually Help My Business Grow?
Yes. Business Icons is designed to give you clear direction, proven strategies, and a step-by-step growth plan for 2026. If you apply even ONE breakthrough from the sessions, whether in sales, branding, marketing, or strategy—it can significantly change the trajectory of your business.
Is this event suitable If I am new to business?
Absolutely.
The systems we teach apply to every stage of business from early traction to scaling past six or seven figures.
If you want clarity, direction, and a real plan for 2026, this event will help you.
the next step is yours.
For two days, you’ll be in the room with global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and a community of ambitious business owners.
You’ll walk away with:
Clarity on your next steps
Direction for how to approach growth in 2026
Better judgement on what actually matters
The right environment to think bigger
And the right people around you
If you’re serious about making 2026 your breakthrough year…
this is your room.
the next step is yours.
For two days, you’ll be in the room with experienced entrepreneurs, global brand founder Jo Malone CBE, Dragons’ Den investor Sarah Willingham, and a community of ambitious business owners.
You’ll walk away with:
Clarity on your next steps
Direction for how to approach growth in 2026
Better judgement on what actually matters
The right environment to think bigger
And the right people around you
If you’re serious about making 2026 your breakthrough year… this is your room.
join us at business icons
this event will sell out fast
join us at business icons
this event will sell out fast
Copyright big Business entrepreneurs 2026 | Terms & Conditions
Copyright big Business entrepreneurs 2026 | Terms & Conditions